In the era of Covid 19, many small businesses suffer the most. Having an online presence for a business has never been more crucial than before. When it comes to the online platform, the Facebook page is a great choice.
Here we are providing you with some easy steps for creating a Facebook page:
1. Login into your Facebook account
Login into your account or, if you don’t have an account, go for sign up and make an account. It is important to attach your business page to your profile for the credibility of your page.
2. Create a Facebook page
Now, go to the page section and click on ”Create a page”. Here you will be asked to choose a promote your business/brand or a public figure. Choose business and click on get started. It redirects you to enter all your information related to your page that including the name of your page, which should be your business name by which your customers can easily find you. Choose a business category and enter other details regarding your business in the description section.
Click on ”Publish”, and your page is live. Now you can add your contact information and your store’s address to target the local audience, but Facebook does not bound you to do so. If you are not willing, then you can direct your followers via messenger as well.
3. Add images
Images are a source for creating an impression on your customers. You can add a profile and cover photo for your page that best describes your business. You can create your business’s logo, make it a profile picture and, show some services or your store as a cover photo. Just make sure your customer can easily recognize your business by seeing your profile and cover photo. You can edit these photos at any time or update them to convey changes for sales and promotional events, seasonal events, or changes in your business.
4. Customize your Facebook Page
It is important to customize all the options that Facebook offers because a complete profile is more likely to reach customers than an empty one.
- Create your unique ‘Username’ that matches your business so that customers can easily find you.
- Go to the ‘Edit page info’ and fill ‘about’ section which, tells your customer who you are, and what makes your business unique.
- Add ‘Additional information’ related to your business or services. Tell people what you are offering them.
The “Additional Contact Info” section asks for your business’s website, email, location, and contact number. Also, provide information about ‘Open hours’ so that visitors get to know when you are available.
5. Create some Content
It is tempting to send invites for liking your page to people you know, but potential customers do not engage if there is no content to show.
Click on ”Create post”, do a post about some useful content, like your business, or store pictures, give updates about your products in the story section, post links or articles related to your business, and post if there is some event or a special day is coming so clients can engage with once they get there.
Now, invite your existing Facebook friends from your account linked with your Facebook page or, you can send an invite or promote to your page through other social media accounts.
6. Add a CTA (call to action) button
Facebook offers a built-in CTA button that helps your visitors to learn more about you. You can add a CTA button by clicking the blue box that says, “Add a button”. It offers many options,
- Contact us
- Shop now
- Book now
- Download
- Learn more
- Watch more
Each CTA gives many other options. To choose an action click, ‘Next’ and choose from the options available.
Click ‘Finish’ when you are ready. Your CTA button is live.
7. Pin a Post on a Facebook page
Facebook also offers you to pin your post. If you want your post to be at the top of the page, there is an option to pin it. For example, if you have a promotional post and want your customers to see it, whenever they visit your page, go to your post, click on three dots at the top right of the post, and choose ”Pin to top of page”. It will be at, the top of the page until you unpin it.
8. Schedule your posts
There are tons of social media scheduling apps by which you can schedule your posts. You do not have to spend hours posting daily, make a draft, and instead of publishing a post, click on the schedule post. In this way, you can easily set the date and time of your scheduled post which will surely save a lot of time for you.
9. Connect your Instagram and WhatsApp Account
If you have other social media accounts like Instagram, you can connect them to your Facebook page. In this way, you can connect with more followers or customers and make a bigger platform and attract a large audience to your business.
Thus, you can create your Facebook page. It is an excellent platform to introduce your business to a larger audience. It is an easy-to-use and customizable free service that you can use to advertise your business. It provides you to leave a review and give a recommendation as well. You can interact online with more people and show your skills or products and the best of what your business can do.
GET STARTED WITH YOUR FACEBOOK PAGE!!
